We’ve dug through all of the trusted data and research to aggregate the absolute best time to post on Instagram for influencers, businesses in different industries, or anyone interested in driving more traffic and conversions with Insta. Let’s find out what day and time is best to connect with them! The average Instagram user spends at least 7 hours per week on the platform (Yellow Book).

Over 63% of Americans say they check their Instagram daily! (Pew Research).Would you like a few more reasons to tap into Instagram’s highly engaged audience? Did you know that Instagram surpassed 1 billion global users by the end of 2020? That’s crazy! So the best time to post on Instagram shouldn’t have to be a guessing game.Īlmost every social media scheduling tool claims to be utilizing the best social media optimization (SMO) features.īut do you want to rely on one brand’s AI for optimal post timing? In an industry of A/B testing and rich analytics, of course not!įirst of all, let’s take a moment to acknowledge the grandeur of this platform. There is an algorithm for everything in digital marketing and social media.

Best time to post on instagram